A great process ensures a great video.
Take a look at our step-by-step process below and see how we get to the core of what makes your company, service, or product special
Education
You have a great product and the first step in our process is to learn all about it. Whether it’s by personally meeting your company’s experts, having zoom calls with your support staff, shadowing you while you do your thing, reading your marketing materials, digging through your website and everything in between. We learn the ins and outs of what makes your company special so we can figure out the best way to help educate your customers.
Strategy
There are infinite possibilities when it comes to video and our job is to work with you to figure out the best way to communicate with your customers. Maybe it’s a live action brand video, maybe it’s an animated explainer, maybe it’s a step-by-step tutorial video, whatever it is we’ll help you strategize which approach will be most effective, long-lasting, and memorable.
Make It Easy
Your product may be complex, but we’ll work with you to break it down into easy-to-understand steps that anyone can understand. Making your product seem simple is the best way to get people excited and onboard.
Script Writing
A good script is everything. Whether guided by a warm and inviting voiceover or lead by dazzling graphics, a script is the backbone of any effective video. After we’ve leaned all we can about your product, strategized the best type of video(s) for the job, and broken your product/process down into simple steps, we’ll dive into scriptwriting where we can truly begin to tell your story.
Visual Planning
Once the script is done it’s time to determine the look and feel of your project to ensure it best represents your company. We dive into your brand first, familiarizing ourselves with your company’s unique colors, images, and fonts, and then we visualize our ideas for the video in still frames, storyboards, animatics, inspiration images and any other medium that best tells a visual story.
Pre Production
With all of the groundwork done, it’s time to prepare for the shoot. That means scheduling, locations, permits, cast, crew and so much more. It’s almost time to really get our hands dirty.
Production
Everyone’s favorite part of the process — the actual shoot! This is the lights, camera, action phase of the project where we shoot on set, in the field, at your shop, in your factory, or wherever we can best capture your product and what it is you do.
Post Production
This is where we take all of that great footage we just shot and turn it into an actual video or several using a fluid process that includes, editing, color correction, color grading, recording and overlaying voiceover, and mixing and mastering sound. We can even incorporate original music if you’d like, we’ve done it all.
VFX & Animation
Technically still a part of post-production but we like to give VFX & Animation it’s own spotlight. One of the final steps of every video project is incorporating high-quality visual effects and animations that not only enhance the visual appeal, but also help to make your product's features more clear and easier to understand.
Delivery & Celebrate
With your stellar, new video(s) complete, the last step is getting the files into your hands however you need them. Whether it’s high resolution 4K video for broadcast or all the various sizes and aspect ratios optimized for social media, whatever you need, we’ll optimize, output and deliver your videos in any format you need to get your message to your audience. Once we’ve done that, it’s time to celebrate!
